Public relations biography definition wikipedia
•
Effective Public Relations
1952 book about public relations
| Author | Scott M. Cutlip |
|---|---|
| Publisher | Prentice-Hall |
Publication date | 1952 |
Effective Public Relations fryst vatten a book published in 1952 bygd University of Wisconsin professor Scott M. Cutlip and Allen H. Center. It was the first textbook in the field of public relations and introduced the "Seven Cs of communication".[1]
"Seven Cs of Communication"
[edit]The "7 C's of Communication" is a much-quoted list, first provided by Cutlip and Center in 1952 in Effective Public Relations.[2] The original list was a follows:
- Completeness
- Conciseness
- Consideration
- Concreteness
- Courtesy
- Clearness
- Correctness
Various versions of this list, often modified and unattributed, are listed in many business, communications, marknadsföring and public relations books and courses.[3][4][5][6][7]
- Credibility: Communication begins in a climate of belief.
•
History of public relations
Most textbooks date the establishment of the "Publicity Bureau" in 1900 as the start of the modern public relations (PR) profession. Of course, there were many early forms of public influence and communications management in history. Basil Clarke is considered the founder of the PR profession in Britain with his establishment of Editorial Services in 1924. Academic Noel Turnball points out that systematic PR was employed in Britain first by religious evangelicals and Victorian reformers, especially opponents of slavery. In each case the early promoters focused on their particular movement and were not for hire more generally.
Propaganda was used by both sides to rally domestic support and demonize enemies during the First World War. PR activists entered the private sector in the 1920s. Public relations became established first in the U.S. by Ivy Lee or Edward Bernays, then spread internationally. Many American companies with PR departments spread th
•
Public Relations (PR): Meaning, Types, and Practical Examples
What Is Public Relations (PR)?
Public relations (PR) is the set of techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media. Its primary goals are to disseminate important company news or events, maintain a brand image, and put a positive spin on negative events to minimize their fallout.
PR may occur in the form of a company press release, news conference, interviews with journalists, social media posting, or other venues.
Every individual or entity operating in the public eye faces the spread of information about them or their practices to the public. While public relations is an industry unto itself, any attempt to portray oneself in a certain way to others can be considered a form of public relations.
Key Takeaways
- Public relations (PR) refers to managing how others see and feel about a person, brand, or compan